About Amir

Born in Jerusalem. Teaching from Israel.

From IDF officer and deputy governor of Jericho to New York Times bestselling author — Amir's life has been shaped by the land he calls home.

A Voice from the Land of the Bible

Amir Tsarfati was born and raised in Israel and has called this land home his entire life. After his military service in the IDF, where he rose to the rank of major and served as deputy governor of Jericho, Amir transitioned into tourism leadership as CEO of Sar-El Tours.

In 2001, he founded Behold Israel — a teaching ministry dedicated to providing reliable, Bible-centered updates on Israel and the Middle East. Today, Behold Israel is a registered 501(c)(3) nonprofit reaching millions worldwide through social media, YouTube, and global speaking events.

Amir lives in northern Israel with his family, near the Jezreel Valley. He teaches from the Connect Center — Behold Israel's dedicated broadcast studio in Galilee.

The Journey

A Life Rooted in Israel

Roots

Jerusalem Born

Born in Jerusalem to a Jewish family, Amir grew up in the land of Israel with a deep connection to its history and biblical heritage.

Military

IDF Service & Deputy Governor

Served as a major in the Israel Defense Forces and was appointed deputy governor of Jericho, overseeing civilian and military coordination.

Tourism

CEO of Sar-El Tours

Led Sar-El Tours, guiding thousands of visitors through the land of the Bible and sharing Israel's story with the world.

2001

Founding Behold Israel

Founded Behold Israel as a teaching ministry, bringing Bible prophecy to a global audience. Registered as a nonprofit in 2014.

Present

Author & Global Speaker

A two-time New York Times bestselling author with over 2 million books sold, teaching from the Connect Center in Galilee overlooking the Jezreel Valley.

Today

Teaching the Nations from Galilee

As Founder and President of Behold Israel, Amir teaches Bible prophecy to a global audience. His unique perspective — living in the land where biblical events unfolded — brings Scripture to life in a way few teachers can.

A two-time New York Times bestselling author with over 1 million books sold, Amir continues to write, teach, and share the truths of God's Word from Israel's heartland.

Explore Amir's Books →